Can Buick LaCrosse tempt young buyers
Buick says its current LaCrosse customer base has an average age of around 60. Survey data from research firms AutoPacific Inc. and Strategic Vision put the average at around 70. Either way, Buick hopes to persuade some younger people to take a look at its stylish redesigned sedan when the car begins arriving in showrooms this month, with loads of connectivity, built-in car dvd player, android car stereo and a sporty ride for a large sedan.
The stakes aren’t as high as they might have been a few years ago, when the LaCrosse routinely was Buick’s top-volume nameplate...Read More